It was a pleasure meeting Nathan Shedroff! He seems like such a nice and artistic guy. He is the author of the upcoming book called "Design is the Problem." He talked more about Design Innovation and Sustainability. Design->Sustainability->Business
Making Meaning: It is the anchor-point to experience and how to create meaningful experiences. Services encapsulate sustainability. The initial question with this begins with "What is more sustainable world look like?" This question is asked by those who are beginning to draw meaning from anything that has to do with sustainability. I also connected it with the design world. Why? Because designers have started to go along with the 'Green Movement." This new movement that has taken off during these past 5 years. Within the last year, going GREEN has been the new IT thing. Its saving energy, getting rid of pollution, saving the animals, and creating objects that are non toxic. It also follows the three R's that YOU were taught in elementary school. Reduce, Reuse, Recycle.
